In celebration of the daring spirit of youth, Converse debuts the Forever Chuck Scenes, a video series exploring three core scenes that made the Chuck Taylor iconic: film, LA hip hop and fashion and the future of those scenes.
Forever Chuck is a brand initiative which includes a series of brand digital content which explores Chuck Taylor as a style icon and also introduces Converse’s partnerships with leading influencers of global youth culture from different walks of life.
Directed by award-winning filmmaker Karim Huu Do, the Forever Chuck series kicks off with:
“Chucks on Film,” showcasing the cultural scenes and movements that Chuck Taylor has symbolized on screen. Breakout actress Millie Bobby Brown narrates Chuck on Film, presenting a symbolic compilation of film stars who have worn the iconic silhouette on television and in motion pictures. The underlying message of the video will emphasize the colorful facets of teen spirit that comes to life from wearing Chuck Taylors
Capturing the daring spirit of youth Converse continues the celebration of the Forever Chuck Scenes videos, with the latest release ofChucks and LA Culture. The video is hosted by west coast rapper and style icon Vince Staples, who takes viewers on a powerful journey through the urban culture of Los Angeles and Chuck Taylor’s influence on street style and hip hop music
The final installment of the Converse Forever Chuck Scenes videos dives deep into Chucks and Fashion. Paying homage to two of the biggest fashion hubs in the world, London and Paris, the video dives deep into Chuck Taylor’s iconic influence on the global fashion industry. Hosted by international model Winnie Harlow, the video explores the latest trends in high-low styling that pairs corner thrift shop finds with the latest in haute couture. Speaking with ground-breaking leaders within the underground nightlife scene, Harlow brings viewers into the forefront of trend-driving fashion movements in London and Paris. The video will also feature cameos from some influencers in the fashion industry who have come to embrace Chuck Taylor as part of their style.
All of the films in the Forever Chuck Scenes will highlight the confident and daring spirit of youth, a spirit that has defined Chuck Taylor loyalists in the past, present and future.
Forever Chuck Cast:
Last Night in Paris
Millie Bobby Brown